As each year passes by, technology makes huge advancements in terms of trends as well as new and improved strategies. The rapid changes make it difficult and complex to stay up-to-date with the modern technologies, and Web Development is no different.
If in the past years, we were focusing on static websites, today we focus on building responsive, fast and real-time websites. There is also an influx of including different domains (e.g. AI, Chatbots) into the sphere of web development.
To stay ahead of the competition, it’s crucial to follow the latest trends and stay current on modern technologies. This post brings you a list of top web development trends to prepare you for achieving a higher engagement and conversion rate:
1. Progressive Web Apps (PWAs)
Given how complex it has become in today’s time to get mobile apps on the market due to saturation of apps and cost of development, Progressive Web Apps provide a 2-in-1 solution that includes creating one app that acts as a website as well as a mobile app. They offer a native experience with features similar to what a mobile app would have, like push notifications, offline support, ability of being on the home screen, and more. Companies who have adopted PWAs have registered increased engagement and conversion rates.
Since PWAs give a single solution for web and mobile apps, it remains to be a leading trend in the distant future.
2. Machine Learning
As of now, machine learning is one of the hottest trends in web development and software development. There’s a widespread belief among analysts that machine learning will play a major part in the future of software, including web applications. In various web software, machine learning has been used to detect as well as predict malicious websites based on constraints set, or it has been used to ban robots from entering the websites. Some companies have even used machine learning to learn how users interact with their web apps by training datasets, and so on.
Thus as a whole, machine learning is expected to change the way web apps are developed, and it is expected that companies will use machine learning techniques and algorithms to provide an improved user experience to its customers.
Each year, we see new trends and advancements made in the web design industry. As humans get more involved with technology, designers are constantly changing and evolving to keep customers more engaged in their applications.
With the rise in usage and quality found in mobile phones today, it is important to make your website mobile-first ready. The more time it takes your web app to load, the quicker users leave your website, and the faster there will be a drop in the number of users that visit your website regularly. So it is important to make sure that your web app loads faster as well as adapts to the different sizes of mobile phones, tablets and desktops.
Other than that, customers now also expect more interactive websites that include swift animations, and a minimum number of clicks to get their work done. So it is important not only to add vibrance (colors as well as right usage of typography) to your website, but also facilitate your customers on how they interact with your website in the easiest and most comfortable way. This practice allows for a creative, illustrated and seamless design flow.
In addition to these key trends, this year we can expect to see growth in technologies like serverless computing, AR/VR, IoT. Also, keeping up-to-date with these trends and technologies is not only important for developers but using them can significantly increase your customers’ experiences on your website.